Website Design - Cybersite Services

Web site design

Why should I choose Cybersite Services?

At Cybersite Services we work closely with our customers to develop custom websites. We can work from your text and graphics or we can create all new text and graphics for your web site. If you have an existing web site but need to have it updated, we can help. Below we've answered some common questions most people ask.

What can a website do for my company?
Why don't I design my own web site?
Why should we use "Web Designers" to design our Website?
How can you build a Website so inexpensively? Do you use templates?
We have a Website but with poor results. What will be different?
What if I am not satisfied with my Website?
How do I get started?

Q. What can a website do for my company?

A. Used in connection with other marketing strategies, a web site provides some very substantial benefits. It gives your company access to a much wider customer base. A Website is accessible 24 hours a day 7 days a week. Current and prospective customers can have a look at your products and services according to their schedule. A Website also provides for an easy route of communication. Should your products or services be upgraded or changed, your Website can be easily updated .

Q. Why don't I Design my own Website?

A. Designing a Website can be very time consuming and expensive process for those who are not doing it on a continual basis. This is time lost to more productive and profitable pursuits. Taking a course in web development may make one knowledgeable it does not make them proficient.   The expense of building a site in house includes the cost of software needed to development the site, the time it takes to learn the software, the time it takes to actually develop the site and the uncertainty of knowing whether or not the code is optimized for search engine placement and fast downloads . When you include all these factors plus the time and expenses required to build a web site, it 's less expensive to have your site professionally designed.

Q. Why should we use "Web Designers" to design our Website?

A. Marketing on the Internet can be extremely effective, but it does require some specialized skills. There are many differences that do no apply to traditional marketing. Our professionals will design a site with eye appeal that loads fast. gets your message across and is optimized to rank well with the search engines. We also provide a service that registers your Website with search engines and develops a list of effective keywords to help drive more traffic to your site.

Q. How can you build a Website so inexpensively? Do you use templates?

A.   Our experienced professionals, in consultation with you, will build a Website for your business. Our experience in Website development allows us to produce very high quality web sites very quickly. Only on rare occasions do we use pre-made templates. However for some budgets and time lines a template is necessary.

Q. We have a Website but with poor results. What will be different?

A. There is a greal deal involved in creating an effective business Website, requiring many specialized skills.   In the past, the majority of people that built Websites had technical backgrounds, but lacked marketing skills. The company often had limited involvement and the web site was not updated frequently enough to be effective. Websites were created as an end unto themselves. Designing a Website is just the beginning, a Website should be optimized for and registered with the search engines. A program should be established to ensure the web site is fully promoted.

Q. What if I am not satisfied with my Website?

A.   We work with you through the development of your site to ensure it is what you want. We establish a list of expectations in the beginning of the business relationship and provide them in writing to you as our guarantee. If however you feel that your web site is not effective, we have a thirty day money back guarantee. All we ask is that you provide us with a letter explaining your dissatisfaction so we can improve our services in the future.

Q. How do I get Started?

A.   We will come to your office to gather information about your business and what you would like in your web site. This information is provided to our web site development team and a first draft is made. We then ask you to view the web site to ensure it is the proper layout and that the information is accurate and that it meets with your over all expectations. We will then make any required changes and complete the web site according to your input. When you are satisfied, you sign off and your web site is posted on the web for all to see.

Helpful Basic Site Design Tips

Keep in mind that building a great web site involves marketing, programming research and common sense. What we touch on here are considered some of the "common sense" items. In a way it's kind of like asking "how do you lose weight?" No one wants to hear an answer like "diet and exercise". This is mostly common sense. Remember this, a little bit of graphics can add life to your Web pages. A lot of graphics can kill your customers interest with long download times

Content, Content, Content
Things to Avoid in Web page design
Design tips for well done web site
Navigation Makes or Breaks a site

Content Content Content

You will have lots of traffic only if your page is fun, entertaining, or informative. The best marketing tool is to have the best original, complete, content available. Dry content (over-professionalism) will not hold your readers. There have been numerous articles on this. Articles need to have personality. You don't have to be crass, but humor goes a long way.

In addition, there is a rumor going around that all content has to be dynamic. Not true. Some information is what they call "evergreen", meaning that's its relevance and value do not go stale. As long as the navigation on a set of so-called static pages is well done, there's no reason to think set of plain ole' HTML pages can't draw a large traffic base

Things to Avoid in Web Page Design

The first thing most new web page designers want to do is use every trick they learned in school: flashing pages, background graphics, colorful fonts, and images - lots of images

Avoid animated images especially those downloaded from web image galleries. Remember every thing you add to your Website slows the down load time - make sure it's relevant.

Avoid the use of background graphics - they can be used effectively, but only if you use a light hand.

Avoid centering all of your text. You wouldn't send out a letter or brochure with all the text centered

Do not use of lots of different fonts and font colors. Stick to one style. If you were sending out a formal flyer or pamphlet, would you use 6 different fonts and 12 different colors in your printed pages?

Avoid the use of java applets. Nothing is more frustrating than to have your web page download grind to a halt while an applet is loading. Many people will be gone before the page finishes loading. Also, with Microsoft pulling the plug on supporting java applets for Internet Explorer 6.0 (you need to download a plugin), Microsoft has signaled it's intention to try to make Java applet use go away.

Avoid the use of adobe acrobat .pdf files for anything other than official forms which must be filled out exactly per some specification. An example of a good use? The IRS puts all of their tax return forms in .pdf format so can just print them out exactly as designed. I don't recommend them except in such cases because they require a plug in and the files themselves are large.

Design Tips for a Well Done Site.

To appear as professional and to reach the largest audience possible:

Use white as your background color, Why? the easiest text to read is the old boring black text on a white background. The toughest to read - white text on a black background. Dark background colors with light text can be used to eye-catching effect, like this site, but if you are doing an informational article, try to stick to the tried and true format.
The standard font for web pages is font face "Arial, Helvetica, Tahoma" font size 3 (12 pt).
Remember, only 10% of users scroll down on the opening page of your site (also known as the home page). The home page of the site should preferably fit on one page.
If you have articles which are very long within the site, it is perfectly acceptable to put it all on one page. Many people still print out web pages and keeping the information on one page is convenient for them.
Make sure your pages look good on both Netscape Navigator and Internet Explorer. Up to a fourth of all people still use Netscape.
Style sheets are perfectly acceptable these days, but keep it simple as there are still some incompatible features between Netscape and IE.
Hire a professional to do your web graphics, they make a statement about your company.

Navigation can make or break a site.

So what if you have brilliant content? If your navigation is confusing or just impossible to wade through, your visitors will never find it! And if you frustrate them, that's right, they are gone. Here are some basic navigation tips.

All navigation should be on the left margin of the page or on the top of the page. This is the industry standard.
The navigation links should be consistent from page to page. If possible, they should be the same on every page.
Your navigation should ensure that all content is no more than 3 clicks away

At Cybersite Services we will be happy to work with you to create a clean website (optimized code) with few distractions (organized and concise) that loads fast and gets your message across

Or contact us to see if we can help you develop your existing website. Whether you need to create a new site or update an existing site contact us at

info@cybersiteservices.com